Colour Pop Cruella Lux Lipstick is a bright pop of orange-red with warm undertones and a semi-matte finish. The pigmentation was nearly opaque in a single layer, while the texture felt dense, velvety, and applied fluidly in one stroke across my lips. The texture was lightweight without being clingy, and it wore down to a true, flat matte finish within a half hour (or blot once). There was a bit of emphasize of my natural lip texture but wasn’t noticeable at a normal viewing distance due to the overall vibrancy of the shade (distracting in a good way!). The color lasted well for six hours, left a stain behind, and was non-drying.